"Being in college is the main reason for my success. College has taught me how to problem solve and think critically for myself, all things in which I had to do with my company, Rexer Rollers."
- Alec Bob
Catching up with Free Agent's Alec Bob
Justin: So congratulations are in order, I think you recently graduated college. Go Knights!
Alec: Go Knights! Thank you. Yes – I graduated in May from Byrum School of Business at Marian University.
Justin: How did you get started in the roller business?
Alec: The idea of selling portable mini rollers started in summer 2014 when I sought to create a device that I could use to warm-up in staging at races. It didn’t make sense to warm-up before a race, go sit in staging for 15-20 minutes while my muscles cooled down, then go race with cold muscles (which resulted in undesirable results).
Justin: What makes your roller different from the other brands?
Alec: We are currently the only BMX specific roller where you can adjust the resistance of each individual roller. Another key feature is that the rollers are seated within the side rails of the unit so if a rider gets too close to the edge, their tire will bump the side and not fall off. This feature makes sure the rider does not fall off the unit when doing a high-speed sprint.
Justin: How much engineering went into creating these rollers? Did you have help?
Alec: Way more than I had originally anticipated. At first, I thought I had a rather simple design. But soon after, I learned how complex engineering a product can be. You have to think about so many different factors like tensile strength of material, durability, and how to make your product look ascetically pleasing. Designing the rollers was the hardest part. Luckily, I had help from aerospace engineering that mentored me throughout the process.
Justin: How has being in college helped you sell rollers?
Alec: Being in college is the main reason for my success. College has taught me how to problem solve and think critically for myself, all things in which I had to do with my company, Rexer Rollers. Also, with being a college entrepreneur, local businesses are more inclined to sharing knowledge. I have financed my business on my own and prototyping numerous designs can get expensive. Local companies like Cycle Dyne and Glass Board have allowed me to us their tools to prototype my product which has been extremely helpful. I owe it to Jeff Rhodes from Cycle Dyne for all of his help over the years.
Justin: Thank you for your time, Alec. Where can someone purchase your rollers?